BRAND GUIDE

LOGOS

The LifeWise Academy
master brand.

Logos

The LifeWise Academy master brand logo. Use this for all LifeWise branded materials that are not for local programs.

Primary
Use on light backgrounds.

Secondary
Use on dark backgrounds (red, dark gray, darker photo).

One-Color
Use when a simplified version is needed in a design, as a watermark or on dark backgrounds (red, dark gray, darker photo).

Logo Don'ts

Don’t remove or lose the leaves.

Don’t remove or lose the ribbon.

Don’t remove stars.

Nothing can touch or overlap the logo.

Don’t add type or a shape inside or over the shield.

Don’t change the colors of the stars, ribbon, text or shield.

Don’t distort the logo.

The LifeWise Academy
Programs brand.

Logos

The LifeWise Academy Programs logo. Use this for all LifeWise Programs branded materials that are not for the master LifeWise brand.

Primary
Use on light backgrounds.

If height spacing is an issue, stars can be removed.

Secondary
Use on dark backgrounds (red, dark gray, darker photo).

One-Color
Use when a simplified version is needed in a design, as a watermark or on dark backgrounds (red, dark gray, darker photo).

       

Wordmark
Use when a simplified version is needed in a design, as a watermark or on dark backgrounds (red, dark gray, darker photo).

   

Logo Don'ts

Don’t reposition stars.

 

Nothing can touch or overlap the logo.

Don’t change the colors of the stars or text.

Don’t distort the logo.

The DURING SCHOOL HOURS sub-brand.

Logos

The DURING SCHOOL HOURS logo. Use this when During School Hours messaging is needed.

Primary

Secondary
Use when information is needed to describe LifeWise.


COLORS

Primary
C: 13 M: 94 Y: 84 K: 3
R: 207 G: 51 B: 57
#CF3339
C: 4 M: 13 Y: 82 K: 0
R: 246 G: 212 B: 77
#F6D44D
C: 69 M: 63 Y: 62 K: 58
R: 51 G: 51 B: 51
#333333
C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
#FFFFFF
Secondary

Grays can be tinted.

C: 66 M: 56 Y: 53 K: 29
R: 84 G: 87 B: 90
#54575A
C: 49 M: 39 Y: 39 K: 4
R: 136 G: 139 B: 141
#888B8D
C: 14 M: 11 Y: 12 K: 0
R: 217 G: 216 B: 214
#D9D8D6
Tertiary
C: 13 M: 91 Y: 70 K: 37
R: 151 G: 38 B: 44
#96262C
C: 3 M: 54 Y: 100 K: 0
R: 241 G: 138 B: 0
#F18A00
C: 67 M: 25 Y: 0 K: 0
R: 73 G: 158 B: 215
#499ED7

Used in LifeWise
Middle School

C: 95 M: 63 Y: 35 K: 16
R: 10 G: 86 B: 118
#095575

Used in LifeWise
Middle School

Web
R: 73 G: 58 B: 237
#2EA3F2

Used for links

TYPOGRAPHY

Agencies, vendors and programs are responsible for purchasing appropriate font licenses based on the proposed use.

Fonts

Headings and Numbers

Always use All Caps for Predator Slab Cut.

Subheadings

Body

Callouts

Zooja is used sparingly to add emphasis.

DESIGN ELEMENTS

Icons

The LifeWise Academy icons are made with simple and clean lines.

Dry brush strokes

Used as an overlay for text callouts or as an image overlay.

Ribbon

Used as section headings or callouts.

Star icon

Used as bullet points.

Lines

Used as dividers.

Circles

Used as image placeholder or text callout.

Gradient

Light Gray Gradient Background

Used when something subtle is needed on a page.

IMAGERY GUIDE

The LifeWise Academy bus has two main images to use.

The LifeWise Academy bus can be cropped off the page, but the logo should be visible.

Excellence

Maintaining the highest standards of excellence in all areas is necessary for the success of our mission.

Too often, Christian ministries gain a reputation for executing their missions with mediocrity. However, LifeWise must compete in the marketplace of the many programs and activities surrounding the life of a public school. Therefore, we are diligent to demonstrate excellence in every area, knowing that we represent the King.

LifeWise Academy | PO Box 1179 Hilliard, OH 43026 | Copyright 2024